A genetics company uses DDW’s reproduction and production data to evaluate and rank bulls based on real-world on-farm performance, rather than relying solely on theoretical or laboratory benchmarks. By analyzing fertility metrics, calving outcomes, and milk production data across large commercial herds, the company gains a clearer picture of how individual sires perform under everyday farming conditions.

These data-driven insights help consultants make more informed sire selection decisions, enabling them to choose bulls that maximise herd fertility, improve reproductive efficiency, and increase milk yield. As a result, farmers achieve stronger genetic progress, more consistent herd performance, and improved long-term productivity and profitability.